Use AI to Do More of What You Love
There’s a good reason why almost 75 percent of marketers think AI will become standard in the workplace in the upcoming years. AI-powered solutions are a marketer’s best friend when it comes to automation, consumer interaction, and data analysis. The days of manually personalising each email and sifting through enormous spreadsheets are finished, according to the marketers we spoke with.
Over 74% of marketers
think that by 2030, most people will be using AI at work
AI, however, isn’t a catch-all phrase that can solve all marketing problems at once. Ever since DALL.E went viral, the market has been inundated with new AI tools, all of which serve a different purpose. Text generators make draughting emails and captions more effective, generative picture tools expedite the development of content, and machine learning technologies simplify data analysis. Today, marketers enhance client interactions at scale by utilising a variety of AI-powered technologies.
A marketing department's use of AI could help with several tasks. Through our discussions, we discovered that the following were typical uses of the technology by marketers:
- Optimize emails for better customer experiences
- Iterate taglines and slogans for their businesses
- Strengthen top-of-funnel outreach through data analysis
- Accelerate content creation at a rapid rate
Popular marketing tools survey
However, marketers aren’t the only ones implementing new AI tools. Tech companies are adding artificial intelligence (AI) capabilities to the productivity technologies that marketers are already familiar with and enjoy, which can not only make their days easier but also more productive.
AI upgrades to existing tools
Grammarly. Marketers are
likely familiar with Grammarly’s spelling, grammar, and readability suggestions—but the tool has gotten an AI upgrade to make writing more seamless.
We’re committed to assisting marketers in better understanding AI, even while some remain uneasy about its rise. We met with marketers from well-known companies for this reason. Through our survey, we ascertained:
- How marketers feel about AI today
- Where marketers are using AI to grow their careers
- What AI means for content creation
- How marketing leaders see AI in their businesses’ futures
- What tools, tips, and tricks, marketers can leverage today
Marketers now have more time to devote to the elements of their work they enjoy most because AI enhances their current tools and introduces new software on a daily basis. AI offers marketers greater autonomy over their responsibilities, whether it be in developing fresh advertising strategies, having one-on-one conversations with consumers, or coming up with ideas for professional advancement. Leaders in marketing are also feeling the impact of the increase in output.
