It’s undeniable that marketers faced several challenges last year. Across all industries, financial instability and restructuring appeared to be prevalent issues for businesses.
However, marketers didn’t downplay the difficulties their teams were confronting. They were actually more robust than before.
As marketers, we have a great deal of accountability. We establish, maintain, and restore client relationships in a manner that facilitates the success of our sales and customer experience (CX) colleagues. We must use our imaginations in order to tick those boxes. That’s just what marketers did in 2023, which contributes to the notable rise in the application of artificial intelligence (AI).
When we take a step back from our daily routines and look at marketing from a different perspective, we can easily understand how AI fits into the picture. After all, there is no shortage of products that make use of AI to personalise social media posts, automate repetitive tasks like emailing, and even revitalise outdated tools. Leaders in business are also noticing the trend. Our data indicates that executives, directors, and vice presidents are beginning to emphasise AI integrations with their marketing teams as they become aware of the financial benefits of this increased efficiency.
Increase in marketing AI tool usage
So what is the real opinion of marketers on AI? Do we really use this technology in our daily lives?
Yes, to put it briefly. The lengthy answer is that marketers leverage AI to advance their careers rather than just using it for administrative purposes.
AI is developing faster than ever, and marketing is keeping up with it. However, just because marketers are utilising AI doesn’t guarantee that layoffs or staff displacement will result from the technology. These worries remain valid, but when disruptive technologies like artificial intelligence (AI) progress from theory to reality, there will inevitably be some unease.
We have often observed in our studies that AI can be used as a tool to enhance workflows. It isn’t self-sufficient and depends on human knowledge to produce work that is time-worthy for your clients.
